Archive for category: MSM

The Weather Channel Hooks Up With Twitter to Up Engagement

The Weather Channel Hooks Up With Twitter to Up Engagement

Getting weather news over network TV is something that may feel as if its going the way of the phone book. but The Weather Channel is not going down without a fight- the service is teaming up with Twitter in […]

ESPN Goals Partners With Bet365 to Finance Football App

ESPN Goals Partners With Bet365 to Finance Football App

Sports news network ESPN is trying harder to break into the UK market with football-based app ESPN Goals, and has moved the app from paid to free due to a sponsorship deal with online gambling company Bet365. ESPN Goals is […]

Rebekah Brooks Officially Resigns From All News Corp. Positions

Rebekah Brooks Officially Resigns From All News Corp. Positions

Bye bye Rebekah. News Corp. employee Rebekah Brooks is now a former employee after she official resigned from all of her various posts at the company. As previously reported Brooks was relieved of her duties at News of the World […]

Charges Dropped Against Gizmodo Over Lost iPhone 4 Prototype

Charges Dropped Against Gizmodo Over Lost iPhone 4 Prototype

The team at tech blog Gizmodo are breathing a touch easier today with news that police will not being pursuing charges against any writers of the site over the now infamous lost iPhone 4 prototype story. The investigation occurred after […]

Guardian Investigative Journalist Nick Davies Joins Company’s U.S. Operation

Guardian Investigative Journalist Nick Davies Joins Company’s U.S. Operation

Nick Davies, the Guardian journalist who helped blow the lid on the UK phone hacking scandal has traveled to the US to join the news organizations fledgling US operation. Arriving two weeks ago Davies is hoping to blow the lid […]

‘Onion’ CTO Says Paywall Not Planned For US, Yet

‘Onion’ CTO Says Paywall Not Planned For US, Yet

The decision to introduce a paywall is a touchy one, and often associated with a massive loss of readership or traffic when considered- the New York Times is probably the most notable example of a news site transitioning to a limited paid […]

Guardian News And Media Overhauls Data Collection Methodology For “Digital-First” Strategy

Guardian News And Media Overhauls Data Collection Methodology For “Digital-First” Strategy

Guardian News and Media, the company behind Guardian.co.uk and various other publications and online platforms has announced plans to consolidate user information into a single, more manageable database system. The company will gather information from their various apps, dating site, […]

Premium Internet Publishers Attract Higher Conversion Rates For Advertisers [Study]

Premium Internet Publishers Attract Higher Conversion Rates For Advertisers [Study]

Premium Publishers who rank in the top 100 ComScore websites are more effective at attracting and converting users in performance-based campaigns than sites that rely on long-tail keywords according to a recent study conducted by retargeting firm Criteo. Criteo used […]

Deseret Digital Media Names Mike Petroff EVP & COO

Deseret Digital Media Names Mike Petroff EVP & COO

Mormon online publishing company Deseret Digital Media has announced the promotion of Mike Petroff to the positions of executive vice president and chief operating officer. Petroff will oversee all aspects of the company’s day-to-day operations reporting to CEO Clark Gilbert. […]

QR Code Use in Allure Magazine Shatters Engagement Records

QR Code Use in Allure Magazine Shatters Engagement Records

Condé Nast property Allure is engaging print readers in a new digital way with the use of mobile scan codes in the August issue of the fashion and beauty magazine. Allure still holds a record for QR Code engagement from their […]

New York Times Tackles Online Space With Beta620 Testing Website

New York Times Tackles Online Space With Beta620 Testing Website

Remember when Google Labs existed (a short month ago) and the company would test all of their new products in a fun environment that encouraged only the best products to continue their path of development, well now the New York […]

GigaOm Sued Over Alleged Privacy Breaches

GigaOm Sued Over Alleged Privacy Breaches

Tech blog GigaOm is one of a number of companies being sued in a class action lawsuit that alleges that US State and Federal privacy laws have been breached. The class action suit targets KISSmetrics and a range of their […]

TIME Says Tablet Versions Will Be Available For All 21 Titles by End of 2011

TIME Says Tablet Versions Will Be Available For All 21 Titles by End of 2011

While old media stalwarts have not always been super hot for the tablet format, one big name is embracing the medium with both arms. Time Inc. plans to release tablet versions for its entire portfolio of 21 titles by years’ […]

CBS Doubles Second Quarter Gains, Credits Digital Distribution

CBS Doubles Second Quarter Gains, Credits Digital Distribution

“High margin revenue” largely stemming from older content licensed to distribution channels like Netflix has resulted in nearly doubled profit for CBS in the second quarter, CEO Les Moonves has confirmed. Much of the gains were derived solely from older […]