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AOL Travel, a website that focuses on travel news, features and city guides has relaunched in the UK and part of that relaunch includes partnering with Warner Leisure Hotels.
The partnership includes a month-long agreement that will utilize AOL’s Project Devil ad formats which provides advertisers with the ability to show video streaming and 3D images in their creatives, attracting an entirely new demographic to their ads.
According to AOL:
The Project Devil ad campaign will be followed up by a “sponsored content” execution from Warner Leisure Hotels.
According to Noel Penzer, AOL Europe’s VP of media & business development:
“The site has also been optimised to provide advertisers with a range of targeted ad solutions, from the Project Devil format to destination-specific ads and engaging advertorials.”
