Glam Media Updates Mobile Advertising and Publisher Creation Platforms

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Glam Media, a collection of women friendly websites which includes SheFinds, Womens Forum and Dr. Phil among various other properties has announced a new mobile advertising and publisher program for mobile and app creation platforms.

The company’s new program allows iOS, Android, WebOS and WP7 developers to use the same creative elements between both desktop and mobile campaigns when integrating mobile site or in-app advertising.

According to the company their new program offers geolocation services and OS-based device-type targeting for rich media and video ad units.

Glam is also enabling their publishers to create automated integration between mobile sites and native apps for all of the mobile platforms they support.

The announcement comes after the company debuted GlamCreate last month, a content management system for their nearly 4,000 writers that makes it simple to publish content across the Glam network, they also launched GlamConnect the company’s new social media management platform for content creators which allows them to easily share their stories, while finding trending topics from across the web.