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Although the NFL has been streaming its popular Sunday Night Football property for four seasons, the Super Bowl will live-stream for the first time (legitimately) in 2012.
Each year, searches for live streams of the championship American football match increase in the days and hours leading up to the game, but no legal options were available for previous Super Bowls. Fans who wished to stay on the right side of the law were reduced to Twitter and live-blogs of the event if watching the game live was not an option for them.
In a statement, the NFL’s SVP of media strategy and development commented on football’s decision to join us all in the 21st century:
“Whether it’s just for a quarter if somebody has to run out to the store to get something they forgot, now they can stay connected to the game. With such a big television audience, it will be interesting to see the expanded reach.”
The Super Bowl, airing on February 5th, 2012, is traditionally the largest television event on TV.
