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Earnings for the Discovery Network were up in the third quarter, and the bump is being credited essentially to the addition of streaming for the series of channels’ content.
Yes, Netflix itself may be having a rough couple of months, but the combination of Netflix and Discovery has been a boon for the network, it would appear, after the two companies inked a deal in mid-September to stream more of Discovery content to Netflix streaming subscribers. During a Q3 earnings call, Discovery president and CEO David Zaslav said:
“I know many of you are concerned about the ad market going forward… While it is still too early to comment on 2012, we have not seen any meaningful cancellations on options for next year and current scatter demand and pricing for the fourth quarter remains strong.”
CFO Brad Singer indicated Q4 earnings were expected to be positive as well:
“The attractive current market conditions continue to exist in 2011, and we anticipate our fourth quarter domestic ad sales performance to accelerate from third quarter levels to a mid-teens increase.”
Revenue was up 18% over last year.
