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If Spotify is anything to go by, streaming music may finally have gotten a significant foothold in the as-of-yet hard to crack US market.
The service arrived to much fanfare and glowing reviews in the US last month after a lengthy wait, and it’s probably not a coincidence that subscription music service Rhapsody and mobile carrier MetroPCS are teaming up just after the massively successful launch. MetroPCS is the fifth-largest mobile service provider in the US, and the Rhapsody streaming capability- which offers 12 million tracks to subscribers- will be bundled with MetroPCS’s $60 unlimited plans for Android phones.
At 800,000 subscribers, Rhapsody has already been outpaced by Spotify in the United States. Rhapsody plans cost $10 per month for subscribers, and AllThingsD asserts the MetroPCS partnership isn’t very attractive when stacked against the original unlimited data plan and competing services, as well as after factoring in the bundle’s limits.
In a press release, MetroPCS COO Tom Keys commented:
“Our customers want a rich entertainment experience, and music tops their charts. With the addition of the Rhapsody service, MetroPCS takes yet another step to deliver premium service at an unmatched value. Rhapsody Unlimited Music service not only delivers ‘music for all’ but also gives consumers convenient access to their music collections on our expanding portfolio of Android devices.”
The new service is available immediately to the roughly one in five MetroPCS subscribers that have an Android handset.
