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AOL Huffington Post Media Group on Thursday announced the launch of HuffPost LatinoVoices, an online community that celebrates and investigates bicultural Hispanic American culture.
The new site offering is headed by senior editor Gabriel Lerner, a former News Editor for La Opinión, and Managing Editor Miguel Ferrer.
Speaking about the sites new offering founder Arianna Huffington said:
“This is truly a Latino moment. Hispanic Americans – 50 million strong and counting – are both the largest and the fastest growing minority in the country. And with 32 million Hispanics online, they are among the most wired and connected groups in the country.”
Huffington went on to add:
“Yet, at the same time, we are witnessing the scapegoating of Hispanics in Arizona and elsewhere, and an immigration policy that runs contrary to the very principles at the foundation of America. HuffPost LatinoVoices will cover both halves of the narrative.”
Lerner is excited to get started with LatinoVoices, noting:
“The launch of HuffPost LatinoVoices has the potential of becoming an important step in the history of Latino journalism in the United States. It signals a serious commitment to the fastest growing and largest minority community in the country – a community united by language, common history, and culture that is also vying for recognition and respect to ensure that millions of its members can freely integrate in our society and contribute to this nation.”
The site features information about current events and cultural trends through the United States, Central and South American and Europe along with various other locations around the world. The site also touches on issues of politics, education, celebrity and other standard areas of interest found throughout other sections of the Huffington Post.
The LatinoVoices website will share a publishing team with AOL Latino however the sites will also offer their own distinctive stories and voices.
Among some of the well known bloggers for the section will be Eva Longoria, U.S. Secretary of Labor Hilda Solis and National President of the League of United Latin American Citizens Margaret Moran.
Speaking of the sites new section Ferrer wrote:
“The launch of HuffPost LatinoVoices will tell the story of the sea change occurring in the U.S. today. The Latino community’s rapid growth over the last 10 years has been accompanied by claims for a rightful seat at the table, as well as a commitment to shared responsibility for the future well-being of the U.S. In this environment, HuffPost LatinoVoices brings the authentic voices and unique perspectives of the Hispanic community on local, national and global issues, events and personalities.”
As AOL struggles to earn revenue from their investors, announcing a recent buyback of $250 million in stocks, the move to hyper-target new audiences is becoming more apparent at the company, HuffPost Women and HuffPost Parents recently launched followed by HuffPost BlackVoices.
The new site can be found at: huffingtonpost.com/latino-voices/
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