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Remember Ladies’ Home Journal, the Redbook-like magazine that is generally spotted in gynecologists’ offices and other female-friendly waiting rooms?
The mag has announced plans to get in on the whole crowdsourcing trend, grabbing content from message boards on the affiliated DivineCaroline.com, LHJ’s Facebook page and the mag’s website, among other web sources. Information will be sourced directly by readers, although the magazine says a team of editors and fact checkers will polish up much of the material before it appears on the print pages of Ladies Home Journal.
LHJ‘s editor-in-chief Sally Lee told AdAge that moving to a largely reader-sourced model for content is a big innovation for the title:
“We really flipped this model. Usually content creation begins with an editor. We have content creation that begins with a reader.”
It’s kind on interesting to see that now web content is populating print pages, rather than print content filling web space as it did not too long ago. Would you spend money on a print mag sourced largely from content from the internet?
