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So, Louis CK’s experiment– self-producing, distributing and selling a successful comedy special without the use of services like iTunes- seems to be a rollicking success.
The latest update on the comic’s figures (and very humbly astonished reaction to such) comes from the site he set up to distribute the stand-up special, where he reveals the most recent sales figures. Louis says that in twelve days, the hour-long special has reached $1 million in sales. The star says the amount is “really too much money,” and that he’s “never had a million dollars all of a sudden.”
Louis isn’t just keeping his fans abreast of how well the special is doing- he’s also letting us know what he’s doing with the money. CK offers the following breakdown:
the first 250k is going to pay back what the special cost to produce and the website to build.
The second 250k is going back to my staff and the people who work for me on the special and on my show. I’m giving them a big fat bonus.
The third 280k is going to a few different charities. They are listed below in case you’d like to donate to them also. Some of these i learned about through friends, some were reccomended [sic] through twitter.
(Among the charities, Louis proposes The Fistula Foundation, Kiva and Green Chimneys.) He says he will keep the remaining $220,000 to feed his family, and calls the amount “enough out of a million.” CK adds:
I never viewed money as being “my money” I always saw it as “The money” It’s a resource. if it pools up around me then it needs to be flushed back out into the system… The thing is still on sale. I hope folks keep buying it. If I make another million, I’ll give more of it away. I’ll let you know when that happens because I like you getting to know what happened to your 5 dollars and bringing awareness to the bla bla bla.
Did you get a chance to watch Louis CK’s web-distributed special?
