National content network Examiner.com, a series of sites with verticals in a vast range of markets and regions, is teaming up with CBS Local Digital Media to produce lifestyle content for the latter.
Examiner sites are part of Clarity Digital Media, which in turn is part of The Anschutz Co., and will be “exclusive editorial posts from in-market writers [will appear] on select CBS Local websites beginning later this month” to the CBS Local Digital Media Affiliates. The former reports 17 million unique visitors per month, while the latter clocks 33 million.
In an announcement made Wednesday, Clarity Digital Media’s Leonard Brody commented:
“We look forward to working with CBS to enhance and expand its lifestyle editorial [content] to better engage with valuable local audiences… Examiner.com has the unique ability to mobilize our national base Examiners at a moment’s notice to produce the most engaging and relevant stories, articles and posts.”
By the first quarter of 2012, all 25 CBS Local Digital Media sites will be receiving content written by “Examiners.”