GoogleTV has partnered up with a perhaps seemingly unlikely ally- adult video production company Vivid Entertainment- to bring 24 hours a day of streaming adult content to their app.
Vivid.com subscribers with a Google TV set top box can now access the app, which includes “award-winning adult movies, celebrity sex tapes, XXX parodies of popular superheroes, educational videos and other content.” Programming is, as is standard, restricted to Google TV users who are over the age of 18.
Steven Hirsch, co-founder and co-chairman of Vivid, said in a statement:
“Vivid for Google TV gives our fans a new way to enjoy Vivid movies in high quality HD and with other benefits that provide a very appealing, highly enjoyable, and user friendly experience… It is a central part of our making Vivid available everywhere concept, which gives fans unified access to our content through their personal computers, mobile devices, tablets, television sets and DVD players.”
Hirsch says the app was a long time in the making to ensure a solid porn delivery system:
“We spent more than a year developing a code base for a robust, standalone Internet-TV channel with a friendly interface for the consumer that can be used with the current Google TV technology and other Internet protocol presentation methods now in development.”
The dedicated adult entertainment channel is said to be the first of its kind on a mainstream service like Google TV.