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Spotify on Thursday announced that their paying U.S. userbase has already surpassed 250,000 paying customers, not bad for a service that only launched in July 2011.
With that announcement Spotify also revealed that they now service more than two million paying subscribers worldwide. Under the paid service Spotify customers avoid ads and are given unlimited streaming from a library that includes millions of songs. Non-paying users are limited to 10 hours of music each week.
Spotify became the first music streaming service to integrate with Facebook, following that integration paying subscriber numbers quickly increased from early launch numbers which had provided the company with 70,000 paying users.
In the meantime the Spotify service has recently come under fire for paying so little to independent artists when compared to major label acts which reap the rewards of a system built around major label participation.
Since the company’s entire business model exists on the notion that they can continue to attract more paying customers it’s likely that the music streaming service will soon expand beyond their current regions which include the US, UK, Sweden, Spain, the Netherlands, Norway, France and Switzerland.
