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AOL, Inc. on Monday announced 15 new original video programs for their online market which spans multiple audiences and advertising categories.
Each of the new programs will be distributed throughout the AOL network including placement on HuffingtonPost created sites. Along with the program marketers will gain access to the company’s library of nearly 300,000 curated premium videos.
Speaking of the announcement Ran Harnevo, Senior Vice President of AOL Video said:
“We are pleased to announce a slate of programming that shows our innovative approach to video,” and “It provides one of the best platforms on the Web to connect advertisers with premium content at scale. We’ve built a video ecosystem supported by our data and insights into what excites viewers, combined with a deep understanding of what they share and discuss online. Our focus is on producing programs that consumers want and creating an impactful nexus among advertisers, marketers and target audiences.”
The announcement comes at the same time that the company’s highly successful video property You’ve Got reaches 100 million views.
Some of the company’s new highlights include:
Women
· Little Women, Big Cars: From bake sales and soccer games to gossip and divorce, four moms navigate the comedy and drama of suburban life. Starring Ed Begley Jr., Antonio Sabato, Jr., Julie Warner and Kristy Swanson. Produced by Vuguru.
· A Supermodel Stole My Husband:A lighthearted makeover show in which a frustrated wife enlists an adored supermodel to help transform her husband. Produced by AOL Studios.
· Heidi Klum on AOL:A guide to fabulous living for everyday women, including fashion, beauty, parenting, lifestyle, fitness and nutrition. Produced by Full Picture.
· Jocks & Jills:Sports show meets The View in a fresh and funny sports talk show hosted by a rotating panel of diverse celebrity guests. Produced by Flavor Unit Productions.
· Lost in Translation:Reality series following a hip-hop DJ and famous ‘Nuyorican,’ as she attempts to learn Spanish, learn to cook, date and reclaim her Puerto Rican heritage. Produced by Flavor Unit Productions.
· Fearless Living: Based on her best-selling book On Becoming Fearless, Arianna Huffington looks at the many aspects of living a fearless life – from motherhood and parenting to beauty and health to navigating the workplace to friendship, relationships and aging gracefully. Produced by AOL Studios.General
· The Tanning Effect: Steve Stoute, best-selling author of The Tanning of America, interviews entertainment icons and pop-culture thought leaders including Jay-Z and Pharrell Williams; the series is sponsored by State Farm. Produced by AOL Studios.
· Sessions: Original, exclusive performances with hitmakers such as Alicia KeysandAdele. Produced by AOL Studios.
· Unscripted:Celebrity co-stars interview each other – with users’ burning questions. Past talent includes Justin Timberlake, Jennifer Aniston, Robert Pattinson and Adam Sandler. Produced by AOL Studios.
· You’ve Got:Everyday, everyone from Barack Obama to Kevin Bacon to Paula Abdul tells the world what ‘You’ve Got.’ Produced by AOL Studios.Men
· AutoBlog – The List:Hosts who consider themselves true automotive aficionados must tackle crazy car challenges from ‘The List,’ created by Autoblog’s expert editors. Produced by AOL Studios.
· The Interface: Exclusive performances from breaking artists, including the best up-and-coming artists such as Mumford and Sons, Rogue Wave, Manchester Orchestra and The National. Produced by AOL Studios.
· MMA Hour: Get up close and personal with the celebrities of the MMA Fighting world, from the Web’s best MMA Fighting resource. Produced by AOL Studios.
· The Engadget Show: Industry leaders and tech luminaries take the stage in front of one of the largest audiences of tech enthusiasts. Produced by AOL Studios.Teens & Young Adults
· CliffsNotes Films: Short, animated, irreverent versions of literary classics, produced by Mark Burnett, Coalition Films and AOL Studios and Executive produced by Josh Faure-Brac. Columbia Pictures’ film Anonymous (in theaters October 28th) is the exclusive sponsor of the first six episodes.
· AIM High: TV broadcast-quality action series following Nick Green as he juggles high school with being a secret government agent. Starring Jackson Rathbone from Twilight and Aimee Teegarden from Friday Night Lights. Produced by Warner Bros.
Do you plan to watch any of AOL’s new web programming? Which shows look most appealing to you?
