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Totally flirting with Amazon a day ahead of their expected PDA with the launch of the Kindle Fire tablet, Hearst has also dropped some stats about digital sales of its magazines.
The publisher behind Oprah’s O Magazine, Marie Claire, Good Housekeeping, Redbook, Food Network Magazine and Car and Driver is pleased by the volume they’ve been doing for digital sales. While, as AllThingsD points out, it’s difficult to quantify sales of digital copies for a number of factors (such as fewer comparative stats or differentiation between single copies and digital subscriptions, or the number that are print freebies) Hearst is positive on digital sales growth.
Of course, with the expected success and fevered anticipation of the Kindle tablet, the demand for digital versions is set to grow significantly- but Hearst and Conde offered up some monthly sales numbers to the tech blog as of now:
[UPDATE: Conde offers some updated numbers: It says its monthly digital circulation is now 500,000; 225,000 of those are digital-only subscribers, with the rest getting bundles.]
And in Hearst’s case, the publisher is stressing that all 300,000 of its [monthly] downloads were tied to a payment. Because unlike its peers, it doesn’t offer print/digital bundles.
As for the anticipated announcement, Hearst president David Carey coyly said the publisher was “going to get a fourth distribution channel tomorrow.”
