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News Corp. has brought its iPad newspaper app The Daily to the UK “quietly,” the Guardian reports.
The app has been available in the iTunes store for about a week in the UK, and launched about seven months after its US debut. Encompassing standard newspaper sections like Gossip, News, Politics, Opinion and Sports, and is priced at £0.69 for The Daily daily and £27.99 for an yearly subscription. (In the US, it’s priced at $0.99 and $39.99 respectively.)
So what are UK customers getting for their nearly 30 quid each year? Not all that much relevant to their location, the Guardian says:
It includes stories on Republican party politics, a fire in Minnesota and US house repossessions, with a two-week free trial sponsored by mobile operator Verizon Wireless, which does not have a consumer-facing business in the UK. The adverts are also from the US edition, including Fox TV series Terra Nova and the Droid 4G smartphone.
Indeed, it’s a bit confusing that the app would not be tweaked even slightly for a UK market, and customers reviewing the app seemed to make the same observation often enough. One said:
“I can’t imagine why anyone would want to read about American gossip, American football or American politics.”
Another added:
“Obama is not our President. Don’t care. Don’t want this.”
At the close of the most recent quarter, The Daily had generated a $10M loss for News Corp.
